Homebuyer Representation, Inc.
Buying a home in Utah?
With an agent on YOUR side you could:
• Save money
• Have a better experience
• Make better decisions
• Achieve a better outcome
Buying a home
in Utah?
With an agent on YOUR side you could:
• Save money
• Have a better experience
• Make better decisions
• Achieve a better outcome
HOMEBUYER REPRESENTATION, INC. represents Buyers ONLY in
Salt Lake City Utah and the Surrounding Area
We are real estate agents on the Buyer's Side™
Every real estate brokerage in the Salt Lake City, Utah area works for sellers, with legal obligations to try and sell specific properties at the highest price and best terms.
Except one.
Homebuyer Representation is the only brokerage with decades of experience representing buyers ONLY.
Our agents are Exclusive Buyer’s Agents... licensed real estate specialists that represent you, and not the seller.
EBAs work to get the lowest price and best terms for the buyer! We do not list homes or accept home sellers as clients. We serve you at the highest level possible and we will stay loyal to you throughout your transaction... something most real estate agents cannot promise you.
Not all agents are equal!
Most buyers think that the agent they are working with is working for them. But unless a buyer has hired an Exclusive Buyer’s Agent, the agent might actually represent the seller.
Here’s why:
You Need To Know That There Are Four Main Types Of Real Estate Agents:
1. Traditional Agents (a.k.a. Listing Agents, Seller’s Agents)
A traditional agent works for sellers and represents their interests. Before the early 1980’s, all real estate agents worked for the seller. Buyers had no true representation. Homebuyers were “customers” of the seller.
Today, in addition to representing sellers, traditional agents can also work with buyers as either customers or clients.
Some traditional agents will still work in a non-agency relationship with buyers as customers (meaning that the agent really works for the seller). But many traditional agents offer to work in a dual-agency relationship with both a buyer and a seller in the same transaction. (More on this below.)
Most real estate agents are Traditional Agents!
2. Traditional Buyer's Agents (the most common type of buyer's agent)
A true Buyer’s Agent is an agent who assists a buyer as their agent in a transaction where the buyer’s agent and brokerage does not also represent the seller, thus giving 100% loyalty to the buyer in the transaction.
Many Traditional Agents promote themselves as “Buyer’s Agents” even though they may also list properties for sale and could therefore be unable to promise 100% loyalty in transactions involving those homes. Many traditional buyer agents work on a team under a Listing Agent who often works almost exclusively for sellers. This arrangement also creates conflicts of interest and can impact the agent's ability to represent you fairly.
Unless a property has already been identified, and that property is listed by a different agent and brokerage... or not listed at all... most Traditional Buyer’s Agents cannot promise 100% loyalty to a buyer throughout their transaction. Conflicts of interest will exist if you want to buy a home where "your" agent or broker already has legal obligations to the seller of that home and you will not be able to receive full representation!
3. Exclusive Buyer's Agent (EBA)
An Exclusive Buyer’s Agent (EBA) is an agent who promises 100% loyalty to the buyer throughout their transaction. They can do this because an Exclusive Buyer’s Agent, and the company they work for, represent buyers only and do not list homes for sale. They are experts in representing the buyer's best interest from start to finish. Their loyalty is not to the seller, or to getting the deal to close, but to the buyer, 100% of the time.
Buyers who hire an EBA hire an agent who can commit 100% loyalty to the buyer and is under no obligation to any seller. They can promise this loyalty even before the search for any potential homes has begun because neither the agent nor the company represents home sellers as clients.
Agents that work at Homebuyer Representation are Exclusive Buyer's Agents with decades of experience representing buyers only at the highest level.
4. Dual-Agent or Limited Agent
A Dual-Agent is an agent with obligations to both the seller and the buyer in the same transaction. Because of this, Neither party receives full representation.
Full representation includes undivided loyalty, confidentiality and disclosure of all material information known to the agent. These things are missing in a transaction where the agent or broker is a dual-agent.
Many brokerages prefer to call Dual-Agents by the less disparaging term “Limited Agent”. Others call them "facilitators." Regardless of what they are called, the loyalty of a dual agent is to neither the seller nor the buyer, but to the transaction, and they often believe their job is to keep the transaction together, which is not always in your best interest!
Consumer Reports has warned: "You can't have partial loyalty. An agent either works for you or works for someone else."
The ONLY way to make sure that your real estate agent will represent you and only you in your transaction is to hire an Exclusive Buyer's Agent! At Homebuyer Representation we are on YOUR side 100% of the time and we will never ask you to lower your level of representation because we don't list homes or represent sellers as clients!
Why a buyer should only... EVER... Hire an Exclusive Buyer's Agent
1. You become a client, NOT a customer
A buyer will get the highest level of representation only in an agency relationship. If you do not hire an agent on your side of the transaction, you are nothing more than a customer to the seller and their agent.
According to the National Association of Realtors, “As a customer, a buyer is not represented by an agent… the agent cannot negotiate on the buyer’s behalf nor reveal to the buyer any confidences of the client, the client is the seller.”
Without your own representation, you are just a customer of the seller and their agent. Their job is to sell you specific homes at the highest price and best terms for the sellers they represent. The loyalty of the agent is to the seller, not to you.
2. You and only you are being represented
The second reason to hire an Exclusive Buyer’s Agent is to assure that your agent will represent you, and only you, and never the seller.
By signing a Buyer Agency Agreement with an Exclusive Buyer Brokerage, you establish a contractual relationship with the brokerage that makes the broker and the agent you are working with legally accountable to you.
However, IF you consider hiring a Buyer’s Agent from a company that also lists property, you will want to ask, and then document, IN WRITING, what happens if you want to buy a property listed for sale with that agent or if you are interested in a property listed by another agent in the same company. Some reputable companies will allow you to seek representation from a different brokerage whose loyalties will not be divided, but in order to protect their bottom line, most brokerages will tell you that you can just work with another agent in the same company. But this makes the broker a dual-agent and they will represent you at a lower level because they cannot help you in any way if it could be perceived as harming their other client, the seller.
What you need to do is find a competent Exclusive Buyer Brokerage to represent you.
Exclusive Buyer Brokerages do not list homes or represent sellers. This is the only way to be certain that you will be fully represented throughout your home search and purchase.
And BE AWARE! Many traditional brokerages use an agreement with buyers called an “Exclusive Buyer-Brokerage Agreement” (or similar). Make sure you thoroughly read this agreement! This title is misunderstood by the general public . Signing this form does not guarantee that you are hiring an Exclusive Buyer Brokerage. Many of these brokerages use the word “exclusive” in the title because it legally means that you are locked in with that brokerage exclusively. (Meaning they are the only brokerage you can work with until the agreement ends.)
3. Most sellers have agents watching out for their interests. We watch out for yours.
A seller’s agent is legally obligated to get the most money and the best terms for the seller. There is absolutely nothing shady about this. That is what they were hired to do.
And can the seller's agent who was hired to work in the best interest of the seller also work in the best interest of the buyer? They cannot.
A seller’s agent, by law, must work in the best interest of their client. They must pass on any information they know about the buyers to the sellers. This includes information that may hurt your ability to get the home at a lower price or better terms.
Exclusive Buyers Agents do not work for sellers. We work for buyers only. We look out for YOUR best interest. An EBA will share with you any information they learn about the seller’s situation that could lead to a better outcome for you.
The goal of an Exclusive Buyer Agency is to get you the best price and the most savings possible.
"Exclusive agencies are best. They remove any conflict of interest, which is the main reason for considering a buyer broker in the first place" - Your New Home - Denise Fields
So what can an Exclusive Buyer's Agent do
for YOU?
We can help you find the right home for you, without the legal obligations and financial enticements that most agents have to promote and sell specific seller’s homes.
We can help you with the paperwork, preparing the proper documents to protect your interests during your transaction and making sure that clauses that protect you are built into your offers and contracts.
We negotiate on your behalf and represent you throughout your transaction.
We keep you informed during your transaction by communicating with you regularly.
We protect YOUR best interest at all times - NOT the seller's.
We show you what comparable homes are selling for so you can make smart offers on homes that may be under or over priced.
We can help you evaluate financing options, including evaluating different lenders, loan types and special programs... determining how much home you can afford, and finding and arranging financing, so you can make smart financial decisions.
We have no conflict of interest or divided loyalties with sellers. We don't list homes - we ALWAYS represent the best interest of our clients - BUYERS!
With 24 years of experience representing buyers only, we can simplify your homebuying experience by providing information and guidance about:
Home Warranties
Title Companies
Home Inspectors
The Buying Process
Lenders and Loan Shopping
and much more!
We Specialize in Buyer Representation
Exclusive Buyer Agents specialize in everything related to buying a home. We have decades of experience in making the process of buying a home fun and exciting rather than stressful and confusing. We work with buyers only...all the time. If you have questions about buying a home, we have answers!
Unlike agents that are constantly changing professional hats, there is never any confusion about what recommendations we should make during your transaction. The answer is always "What is best for the buyer?" Because Homebuyer Representation never represents sellers and represents buyers 100% of the time, it's always that simple!
Make sure you hire an EBA!
We Are On Your Side And We Look Out For YOU!
Exclusive Buyer's Agents are very successful in negotiations and routinely save their buyer-clients many thousands of dollars in the purchases of their homes (we'll show you some real documented client savings below!) While that is one of our primary objectives, saving you money is just the beginning!
The protections you receive with an agent on your side go far beyond just monetary savings. Don't make the mistake of working with just any agent. Make sure you hire an Exclusive Buyer's Agent!
10 Reasons Our Clients LOVE Working With US:
Our past clients are raving fans!
Here are the Top 10 reasons they love working with us:
1. Our Exclusive Buyer's Agent Approach (We're on YOUR side!)
2. Our Collaborative and Educational Style
3. Our Advanced Negotiation Skills and Creativity
4. Our Commitment to, and Effective Representation of Clients
5. Our Flexibility and Patience in the Buying Process
6. Our Problem-Solving and Dedication Beyond Closing
7. Our Effective Communication and Follow-Up
8. Our Market Knowledge and Experience in the Salt Lake City Metro area
9. Our Cost Savings and Value
10. Our Professionalism
We have over 20 pages of client testimonials and references. Here are just a few:
Working with Homebuyer Representation on the purchase of my first home in Salt Lake City was a relaxing and enjoyable experience. The agent's knowledge and experience made it easy, as he seems to have his finger on the pulse of the SLC real estate market. He will work tirelessly to find the right property for you; but most importantly he will be there to negotiate for you, the buyer.
Near the end of the negotiations for my new home, the deal began to unravel at a time when I was overseas on vacation. My agent stepped up to the plate and not only saved the deal, but saved me some additional money as well. He was able to spot an opportunity and ...
Conventional real estate agents do not have your interest 100 percent in mind. They are always connected to the seller, regardless if they are helping buyers. A Buyer's Agent, however, represents you and your interests entirely. That's why I went with Homebuyer Representation. They will keep your needs completely in mind and will always be in your corner."...
Homebuyer Representation was recommended to me by my daughter who was very pleased with their help finding her home.
I enjoyed working with them very much. The agent was very personable, friendly and patient, willing to work us into his schedule as often as we wanted.
I liked working with a Buying agent because I knew he was concerned only with my best interests. An Exclusive Buyers Agent doesn't have any properties to sell for another client or agency. They can direct their efforts completely to finding the properties that fit the criteria established with them as well as consider and suggest any options you may have missed or ...
Homebuyer Representation was an absolute lifesaver in what turned out to be a fairly tricky real estate transaction. We were so glad we had an agent on our side - we would have been lost otherwise! Since they work exclusively on real estate purchases, they KNOW the market well. They can easily point out a good price or help avoid a not-so-good price. Overall, we got great dedication, great service and a great deal! We have recommended Homebuyer Representation ...
We chose to work with an Exclusive Buyer's Agent because we knew that only our best interests would be represented by our agent. A traditional agent may have been showing us homes that they or their agency had listed. By choosing to work with Homebuyer Representation, we knew we'd avoid that conflict of interest.
The only other agents that we worked with were those representing the sellers of the homes that we were interested in. Our agent was much more personal than these other agents. When we spoke to the other agents, it felt like we were just another sale. Our EBA had our needs in mind at all times. He also seemed to be much better at follow through than the other agents. Our agent stayed in constant e-mail communication, as well as making himself very available by phone. We really felt like we could ask him anything, anytime.
...He saved us thousands of dollars on actual costs on a new construction home purchase. He also saved us much more by helping to negotiate other benefits.
Agents at Homebuyer Representation keep their client load to a minimum to focus on your needs. They are not pushy at all...
We recently moved to the Salt Lake City, Utah area. We had read a few books and they all recommended getting an exclusive buyer's agent since they would represent your interests only as a buyer and not the seller's.
We looked up buyer's agents in Utah and we found Homebuyer Representation. The agent was very helpful recommending extended stay hotels and our initial meeting was very informative. We decided to hire him as our agent and started looking at homes with him. He set us up to receive alerts of brand new listings and worked around our schedules to go out with us. He was very accommodating and we really appreciated his flexibility.
Our agent was absolutely great. He was on top of things throughout the whole process. The communication was always excellent. When we finally found our dream house, he did his research and we were able to negotiate on the price in a short amount of time. He even got the seller to pay a large amount towards our closing costs!
Our agent was very professional throughout the whole process. We got the best possible deal because ...
We wanted someone who would work with us and not be constrained or biased by their own listings or those from colleagues in their same office or group. Our exclusive buyer's agent was extremely responsive and even did virtual walk-throughs with us via video on the web. With his help, we found the ideal home.
He also came up with a brilliant approach that gave us a real advantage in the negotiations. We closed at a price well below the original asking price. We are extremely ...
And those are just the tip of the iceberg! We'll send you more than 20 pages of testimonials and references FOR FREE when you reach out for a FREE Consultation!
What are you waiting for!? Click here right now, or use the chat box to coordinate your FREE no-obligation consultation with an Exclusive Buyer's Agent!
If you want more proof that working with an Exclusive Buyer's Agent is the only way you should ever buy a home again, just read these quotes from experts, authors, consumer advocates, government agencies, supreme court rulings, personal finance publications, and respected business outlets !
The smartest way to buy a home is with an agent on your own side!
For over 40 years news outlets, consumer advocates and financial experts have stressed the importance of having your own advocate when buying a home.
These agents that work for buyers only are known as Exclusive Buyer's Agents or Exclusive Buyer Brokers. You may not be familiar with them because they take no listings! So they have no signs in yards and work for buyers only!
Exclusive Buyer Agents can help you buy any home that's for sale and stay on your side throughout your purchase because they have no contractual obligations to promote or sell any specific homes!
The following quotes are from experts, authors, consumer advocates, government agencies, supreme court rulings, personal finance publications, and respected business outlets. All of them emphasize the powerful benefits of having an exclusive buyer agent working for you when buying a home. They also point out possible issues that could harm you if you don't have an agent on your side.
Nearly every home seller has a professional working for them, and it's critical to have someone in your corner working for you!
This is stuff you don't get taught in school but it is SO important!!!
Here's just a small sample of what experts have said:
Should you use a buyer’s agent? The vast majority of buyers don’t and that’s unfortunate. The only way to get an agent really on your side is to use an exclusive buyer’s agent. I wholeheartedly suggest you look for one when you get ready to buy. - Robert Irwin, “Tips and Traps when Buying a Home”
Don't ever buy a property directly from the listing broker. Having your own agent will help you get the best price and terms. - Hume Publishing's “Successful Real Estate Investing”
Buyer Brokers will better represent the interests of buyers... They are more likely, for example, to negotiate a lower sales price on a house. - American Association of Retired Persons (AARP)
Unlike the traditional agent who looks out for the seller, a buyer-broker acts as your advocate, helping you find the home you want and then negotiate the lowest possible price. [Exclusive Buyer Agents] represent only buyers, never sellers. - Money Magazine
If your agent isn't a Buyer Broker - he works for the seller. - US News
If you want representation, work with a buyer broker. They are legally obligated to represent your interests in any negotiations with sellers. - The Consumer Federation of America (CFA)
It is your responsibility to search for an agent who will represent your interests in the real estate transaction. If you want someone to represent only your interests, consider hiring an 'exclusive buyer’s agent', who will be working for you. - US HUD "Shopping for Your Home Loan: HUD's Settlement Cost Booklet"
“How can a buyer’s rep... maintain complete loyalty to their buyer if he or she also owes complete loyalty to the seller? Obviously, they can’t.” - National Association of REALTORS Real Estate Buyer’s Agent Council (REBAC)
Your goal should be to engage an agent who will represent only your interests. Not just a `buyer broker´, but an exclusive buyer broker. Make sure that is what you are getting. - Joseph Eamon Cummins, Author, Not One Dollar More!
Most agents who show you homes don't represent your interests. They work for the seller, and their object is to sell the house at the highest possible price. - USA Today
"Sellers' agents and dual agents do not and cannot by law give a buyer the same degree of loyalty as an agent who acts on behalf of a buyer. ... A buyer who relies on the seller's agent or on dual agency does not receive the same degree of legal protection as that afforded by an agent acting solely on behalf of the buyer." - Oklahoma Supreme Court SNIDER v. OKLAHOMA REAL ESTATE COMMISSION
"Confide to a traditional real estate broker that you're prepared to bid as much as [$xxx,xxx] on a house, and the broker will tip off the seller. Tell a buyer-broker, and the seller will never know." - Money Magazine
“Depending on the laws in your state, you may find yourself working with someone who is actually negotiating for the seller, not you the buyer. The best way to be certain your interests are being considered and protected is to sign a buyer agency agreement with a trained buyer’s rep, which clearly establishes client-level services and spells out what services you can depend upon. - National Association of REALTORS Real Estate Buyer’s Agent Council
"You can be candid with a buyer broker without fear of aiding the seller; in turn, buyer brokers will use what they can ferret out about the seller to your benefit." - US News & World Report
What you need is what's known as an "exclusive buyer agent." - Money Magazine
Buyer's brokers work only with buyers and don't take listings. They're obliged to help you find the best deals and lowest price. - Kiplinger’s
"Only by using an exclusive buyer agent can a buyer be sure all information is kept confidential. Only an exclusive buyer agent can give the buyer an objective, experienced opinion of the homes viewed to ensure the buyer gets the right home, in the right location, at the right price." - Mobility Magazine
"Level the playing field when you buy a home... The introduction of buyer brokers takes a horribly one-sided process and simply makes it fair," - Medical Economics
Hire a buyer´s broker. When in the market for a home, the best defense is a strong offence. - WORTH
...Make sure you get one who's genuine... You can find a true buyer's agent only at a firm that does not accept listings. - Consumer Reports
Exclusive buyer's agents work only for consumers and often can save them money... [they] are not tied to any particular property or agency, so they will show buyers any home, even those for sale by owner. - Los Angeles Times
In millions of deals, year after year, home buyers have been confiding financial information to the [listing] broker. Even disclosing their highest bidding price, not knowing that the [listing] broker is obliged by law to relay that intention to the seller and make sure the seller gets the highest price possible. - Wall Street Journal
(Buyer) brokers are obliged to get buyers the best deal possible, they approach a house with a critical eye for apparent flaws. - Business Week
Although... agents and brokers provide helpful advice, they may legally be representing the interests of the seller and not yours. - US HUD
You can't have partial loyalty. An agent either works for you or works for someone else." - CONSUMER REPORTS
Exclusive agencies are best. They remove any conflict of interest, which is the main reason for considering a buyer broker in the first place - Alan & Denise Fields, “Your New House”
And the advice and recommendations to work with an Exclusive Buyer's Agent when buying a home just keeps on coming!
What are you waiting for? Click here right now, or use the chat box to coordinate your FREE no-obligation consultation with an Exclusive Buyer's Agent!
Documented Client Savings!
A home purchase is one of the largest purchases most people will make in their lifetime!
Not only is a house expensive, but there are a lot of ways a buyer can save thousands of dollars on the other parts of a home purchase. In addition to the savings below, with our help, many of our clients have saved thousands of dollars in up-front fees related to obtaining a loan, and many have saved tens of thousands of dollars in extra interest payments they would have made without our help!
Our goal is to help our clients save as much money as possible when they buy a home, so they can make that much more money when they eventually sell their home. And the money they save up-front when they purchase can be saved, invested, or spent improving their new home!
Do you have excellent credit?
Do you plan to purchase a $500,000 - $5,000,000 home in the Salt Lake City area in the next 60 days?
Do you have a good down payment, or are you paying cash for your home?
Do you want the best buyer representation in the Salt Lake City, Utah area?
If so, get an agent on YOUR side!
Thinking about buying a home soon? Level the playing field (or get the advantage) by hiring an agent that works for YOU!
Click here right now, or use the chat box to get a FREE (no-obligation!) consultation with an Exclusive Buyer's Agent!
Main Areas Served
Utah County:
Alpine
American Fork
Cedar Hills
Draper (UT Cnty)
Eagle Mountain
Highland
Lehi
Lindon
Mapleton
Orem
Payson
Pleasant Grove
Provo
Provo Canyon
Salem
Santaquin
Saratoga Springs
Spanish Fork
Springville
Vineyard
Woodland Hills
Salt Lake County:
Alta
Bingham Canyon
Bluffdale
Copperton
Cottonwood Heights
Draper
Emigration Canyon
Herriman
Holladay
Kearns
Magna
Midvale
Millcreek
Murray
Riverton
Salt Lake City
Salt Lake County
Sandy
South Jordan
South Salt Lake
Taylorsville
West Jordan
West Valley City
White City
Davis County:
Bountiful
Centerville
Clearfield
Clinton
Davis County
Farmington
Fruit Heights
Hooper (Davis Cnty)
Kaysville
Layton
North Salt Lake
South Hooper (Davis Cnty)
South Weber
Sunset
Syracuse
Val Verda
West Bountiful
West Point
Woods Cross
Other Areas Served
We may also assist in other cities in these counties, as well as parts of Summit, Wasatch, Weber, Cache and Tooele Counties. Message us to see if we cover an area not listed above.
Awards, Recognition, Associations, Certifications & Designations for Homebuyer Representation, Inc. and it's Principal Broker:
Exclusive Buyer's Agent (EBA)
Certified Negotiation Expert (CNE)
Certified Exclusive Buyer Agent (CEBA)
Certified Client Protection Expert (CPE)
Accredited Buyer Representative (ABR)
Graduate REALTOR Institute (GRI)
Real Estate Negotiation Expert (RENE)
Council of Residential Specialists (CRS)
Master Certified Exclusive Buyer Agent (M-CEBA)
Master Certified Negotiation Expert (MCNE)
Seniors Residential Specialist (SRS)
Former President - NAEBA
Former Director - NAEBA
Member - Salt Lake Board of REALTORS
Member - Utah Association of REALTORS
Member - National Association of REALTORS
Member – Real Estate Buyer Agent’s Council – (REBAC)
Member - National Association of Exclusive Buyer Agents
Member – Residential Real Estate Council (RRC)
Author - BuyingAHomeInSaltLakeCityUtah Blog
Do you have excellent credit?
Do you plan to purchase a $500,000 - $5,000,000 home within 90 days?
Do you have a good down payment, or are you paying cash for your next home?
Do you want to get the best in buyer representation in the Salt Lake City, Utah area?
Homebuyer Representation, Inc. specializes in Exclusive Buyer Representation for clients with excellent credit, good down payments, and looking to purchase single family residential homes between $500,000 and $5,000,000 in the Salt Lake City, Utah area within 90 days.
If this describes you, message us for a free consultation or Find An Exclusive Buyers Agent here. Don't quite fit the description exactly? Just reach out to us to see how we can help. If this describes you, but you plan to purchase a home in another state, Find An Exclusive Buyers Agent here. Our Relocation Department can help you find Buyer Agents nationwide at RepRelocation.com
This page is for all home-buyers, whether you are buying a home in Utah for the first time, purchasing a second home in Utah or relocating to Utah from another state. You should hire an agent to represent your best interest and negotiate on your behalf when buying a home. This is our specialty. We'll help you learn what you need to know before buying a home in Salt Lake City, Utah and the surrounding area. The information provided on this site is provided free of charge with no obligation.
